Ohio State's Jacy Sheldon among first athletes to sign NIL deal with Crossover Culture
Ohio State women's basketball player Jacy Sheldon has signed a new name, image and likeness deal with sneaker brand Crossover Culture.
Sheldon, the Buckeyes' leading scorer, is one of five athletes to sign on for the brand's first NIL partnership and is the only woman among the group.
"It's great to be a part of the first group of athletes partnering with Crossover Culture," Sheldon said in a statement. "I think people are really going to like the new drop and I can’t wait to see what comes next."
This is not Sheldon's first NIL deal, as she also has partnerships with the clothing brand Express and chain food spot Wings Over, among others.
In her final season with the Buckeyes, Sheldon has averaged 18 points and for the second time in her career, was voted to the All-Big Ten first team.
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Sheldon and the Buckeyes are set to start in the NCAA Tournament against the No. 15 seed Maine at Value City Arena at noon Friday.